Our Services

Eventscale helps organisations launch, grow, and elevate events and campaigns that drive real business outcomes. Led by founder John Bates, with over 20 years of global experience, we operate across energy, digital, cyber security, healthcare, finance, government, and sport - always adapting to context and scaling to fit the challenge.

Whether you're building a flagship summit, activating sponsorship, or expanding your audience, we bring strategic clarity, creative precision, and commercial rigour to every stage of the journey.

Strategic Event Leadership

We design and deliver high-impact conferences, exhibitions, and summits that align with your commercial goals.

Flagship event launches
Conference product development
Sector-specific programming
Government and policy engagement
Audience-first content strategy
Speaker curation and moderation

Commercial Strategy & Growth

We help clients design and implement commercial models that scale—whether through sponsorship, partnerships, or sales enablement.

Sales and sponsorship design and implementation
Partner and channel strategy
Commercial modelling and go-to-market planning
Strategic sales support and enablement
Commission structure advisory
Agent onboarding and enablement assets

Portfolio Expansion & Long-Term Planning

We help organisations map growth, diversify event portfolios, and build five-year plans that align with commercial goals. Whether you're scaling a series, entering new markets, or repositioning your offer, we bring clarity, structure, and momentum.

Portfolio strategy and expansion planning
Five-year event and campaign roadmaps
Market entry and sector alignment
Commercial modelling for sustainable growth
Strategic repositioning and audience development

Campaigns & Brand Activation

We craft lean, audience-tailored campaigns that cut through noise and build momentum.

Marketing strategy and execution
Integrated campaign design
Sponsorship activation
Messaging and visual direction
Founder-led brand positioning
Editorial and content planning

Full-Service Event Consultancy

We partner with purpose-led brands, associations, and commercial organisers to deliver measurable growth and lasting resonance.

Portfolio expansion and repositioning
Sponsorship strategy and tiering
Audience development and segmentation
Visual and messaging alignment
Cross-sector benchmarking and insight
Post-event analysis and reporting

Visual Strategy & Brand Alignment

We help founders and teams align visuals with strategic intent—always minimal, credible, and built to resonate.

LinkedIn cover image and profile alignment
Founder-led visual development
Editorial image critique and selection
Brand tone and visual consistency
Asset refinement for outreach and campaigns