Industries We Know
At Eventscale, we don’t just deliver events - we build commercial momentum across industries that shape the world. Led by founder John Bates, our experience spans over two decades of strategic leadership in B2B conferences, sponsorships, and campaign design. What sets us apart is the breadth of sectors we’ve activated, each with its own rhythm, audience, and commercial edge.
Our Sector Footprint
Energy
As Marketing Director at dmg events, I led strategic promotion for Gastech and EAGC, expanding their reach across Europe, Asia, and the Middle East. I also supported Flame for Informa Markets, helping shape one of the sector’s most respected platforms. These weren’t just events—they were commercial engines built through clarity, collaboration, and deep industry insight.
Digital & Tech
At IQBlade, I spent five years leading multi-million pound campaigns for AWS and Cisco, driving partner growth across 20+ European markets. I also played a key role in large-scale budget campaigns for HPE, Microsoft, Nvidia, and Google—turning complex ecosystems into high-performing commercial engines. These weren’t just marketing efforts—they were strategic activations built to deliver measurable impact.
Cyber Security
In a space defined by trust and urgency, I launched a Cyber Security summit at Telegraph Media Group, bringing together senior decision-makers, vendors, and policy leaders. I also led campaign work for Cisco and Palo Alto, activating commercial strategies that addressed real-world threats and opportunities.
Governmental & Policy
Across energy, IT, healthcare, and cyber security, policy and regulation are always part of the conversation. My work has involved direct engagement with government departments and recognised associations—whether delivering flagship conferences with senior political figures or aligning campaigns with policy priorities. These relationships have helped shape platforms built for dialogue, investment, and strategic alignment.
Healthcare & Pharma
Through my own business, I launched and ran The Pharmacy Show and The Good Health Show for eight years - building large-scale exhibitions that connected providers, innovators, and audiences with clarity and credibility. That experience gave me deep insight into healthcare marketing, audience engagement, and the commercial dynamics of the sector.
Environmental & Sustainability
While at Integer Research, I worked across energy and transport sectors where sustainability and environmental policy were central themes. At dmg events, I was involved in energy-efficient initiatives and conferences promoting LNG as a cleaner alternative - supporting industry dialogue around transition, innovation, and responsible growth.
Financial Services
My work in financial services spans energy trading, fintech, and commodity markets - sectors where precision, regulation, and commercial timing are everything. From supporting market intelligence to activating campaigns in fast-moving environments, I’ve helped financial brands connect with the right audiences and drive measurable outcomes.
Business of Sport
As Event Director at Telegraph Media Group, I launched The Telegraph Business of Sport-bringing together leaders from across the industry to explore commercial strategy, innovation, and investment. It was more than a conference; it was a platform for shaping how sport connects with business, media, and policy.
Why It Matters
Every industry has its own language, stakeholders, and commercial dynamics. At Eventscale, we adapt fast, ask the right questions, and build campaigns that resonate. Whether you're launching a new initiative, activating sponsorship, or scaling a partner network, we bring strategic clarity and hands-on experience to make it count.