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Hello

Welcome to Eventscale. I’m John Bates, and I’ve spent over 20 years building events that move people and businesses. This isn’t just what I do - it’s what I love. Every campaign, every sponsorship, every summit has been shaped by collaboration, clarity, and a commitment to real impact.

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My Story

I didn’t fall into events - I chose them. From the early days of launching grassroots conferences to leading global portfolios across energy, tech, and media, I’ve always been drawn to the power of live experience. Events aren’t just logistics and branding - they’re moments that connect industries, spark ideas, and drive commercial growth.

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I’ve had the privilege of working with some of the best teams in the business. Together, we’ve built flagship summits, scaled partner campaigns across Europe, and secured major sponsorships that elevated entire sectors. Whether it was launching a new B2B division at Telegraph Media Group or growing Gastech into a global force, every milestone was a team effort, and every success was earned.

 

Eventscale is built on that legacy. It’s a business that embraces strategic event leadership, event strategy and marketing, sales and sponsorship activation, and campaign design - always tailored, always grounded in experience. I work directly with clients, collaborators, and independent agents who value clarity, credibility, and momentum. Because when the right people come together, events don’t just happen - they scale.

Contact

I'm always looking for new and exciting opportunities. Let's connect.

+44 (0)7746 669022

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