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John Bates: Senior GTM Operator & Ecosystem Strategist
I’m John Bates, a partnerships and GTM operator with 25+ years building and activating technology ecosystems across EMEA. I help vendors, distributors and ISVs accelerate revenue through partner recruitment, co-sell alignment, AI-enabled GTM and multi-stakeholder orchestration.
£30M+
Partner Revenue
Recurring partner-sourced revenue per top vendor across EMEA ecosystems.
50+
Partners Recruited
Strategic partner recruitment and activation for major technology vendors.
40–60
Partner Ecosystems
Operational discipline managing complex ecosystems of 40–60 partners per vendor.
25+
Years Experience
Deep expertise across UKI, Nordics, DACH, Benelux, and Middle East markets.
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