John Bates

Planning and executing a successful B2B event is no small feat. It requires a clear vision, meticulous organisation, and a deep understanding of your audience’s needs. When purpose-led brands and organisations come together to create impactful events, the stakes are even higher. You want your event to not only run smoothly but also to leave a lasting legacy and measurable impact. That’s where mastering strategic event management becomes essential. In this post, I’ll walk you through the key...

When it comes to planning and executing B2B events, especially for purpose-led brands and organisations, the challenge is not just about creating an event. It’s about scaling that event effectively to maximise impact, reach, and legacy. Over the years, I’ve seen how the right approach to scaling events consultancy can transform a simple gathering into a powerful platform for connection, growth, and measurable success. In this post, I want to share insights on what scaling events consultancy...

Planning a successful event is no small feat. It requires a clear vision, meticulous organisation, and a strategic approach that aligns with your brand’s purpose and goals. Whether you’re launching a new B2B event or elevating an existing one, having the right strategies in place can make all the difference. I’m here to share practical insights and actionable tips that will help you create events that not only run smoothly but also leave a lasting impact. Understanding Event Solutions...